How Shoeboxes Can Take Brands Further

 


Although shoeboxes are commonplace but their purpose and design differ from one industry to the next and even beyond. Nowadays, not only are the kicks themselves a canvas of expression, but also do their boxes. Paper packaging is the core and the sole of shoeboxes that have developed not just as tough, efficient and safe delivery devices but also as story telling Footwear Packaging for brands, as forms of art, and even items for collectors.

In a pop-up exhibit in the New York's Lower East Side, the Paper and Packaging Board showcased some of the most significant shoebox packaging and paying tribute to the efforts of brands, designers and collaborators who have shaped the customer experience for years. It was organized by Matt Halfhill, founder of the popular blog about sneakers Nice Kicks, the Shoebox Museum: Icons and Innovators in Sneaker Packaging event showcased an exclusive collection of boxes that made memorable experiences for customers and created cult fan bases for brands like Nike, Vans and Air Jordan.

Outside of a showroom in a museum the effect of shoeboxes can be observed in a variety of ways. In addition to the security and safety they offer, shoeboxes can assist brands in setting the mood for their products by using visual art, intriguing materials and innovative design. For shoppers shopping online the first contact they'll experience with a brand is when they open the shoebox and take a look at the sneakers inside. Yee believes this is the reason why the process of unboxing is essential.

How Shoebox Design Can Make a Difference

As the sneaker market expands the paper packaging industry and designers are able to continue making an impact and, most important, make a change. The sneaker market is expected to surpass $196 billion by 2030. The secure passage and experience of consumers for almost all of these items is powered by packaging made of paper.

Packaging companies today are reinventing traditional packaging using innovative solutions to make our daily lives more enjoyable. Explore the behind-the-scenes view of Fast Custom Boxes, as two designers battle to design the shoebox that will be sold by Zappos that meets the requirements of customers with different mobility.

The significance of the shoebox must not be ignored.

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